Archive for the ‘Jack Swagger’ Category

After taking shots from Glenn Beck over their angle featuring Jack Swagger and Zeb Coulter the WWE fired back yesterday with a video featuring the two men breaking character and explaining the wrestling business to Glenn Beck in a video that went out by the wrestling promotion.

“Everything we do with our characters is designed to tell stories,” Keown said. “Right now the story we are telling is that Zeb Colter and Jack Swagger are using the current, relevant, and topical story of immigration to target the WWE World Champion Alberto Del Rio, also a character played by my friend Jose Rodriguez. In our story, we are the antagonist and Alberto is the protagonist.”

“Glen Beck, you recently referred to WWE as stupid wrestling people. Really, Glenn? Seriously, really? By implication, you are referring to the 14 million stupid wrestling fans who are watching our shows every week in America and our global audience in over 145 countries. 20 percent of our audience is Hispanic. 22 percent is African American. 35 percent is female. And we equally reach all major age groups including 25 percent over popularity.”

After winning the Elimination Chamber match on Sunday after making his return to WWE after a hiatus Jack Swagger’s career was on the rebound. But last night Swagger was arrested and charged with DUI and possession of marijuana after a Smackdown taping in Gulfport, Mississippi and now his career is hanging in limbo despite his recent push to the moon and co-main event slot at Wrestlemania.

Swagger has been red hot since he was paired with Dutch Mantell and had some legit heel heat for running down immigrants and playing a fringe right-wing patriot. In an upset he wound up winning the Elimination Chamber match over other top stars such as Chris Jericho, Randy Orton, and Mark Henry to challenge Alberto Del Rio for the WWE Title. Now the WWE has to figure out which way to go with the angle even though it seemed to be working.

Swagger has been in and out of the WWE doghouse for years. At one time he was the WWE champ after winning the Money in the Bank match to get his shot. But after falling asleep during a production meeting his push was nonexistent and he was a glorified jobber.

After his arrest it will be interesting to see where the WWE goes with Swagger and the Wrestlemania co-main event.